Christopher Brya

I make AI simple, profitable, and practical for business owners. I cut through the hype to give you strategies that actually get customers, save time, and grow profits.

Aug 27 • 9 min read

Issue #91 - 97% of small businesses are using AI wrong


Hi Reader,

Here's the brutal truth: 97% of small businesses are using AI like it's Microsoft Excel with a college degree.

They're automating invoices, speeding up customer emails, maybe writing some social media posts. All fine. All incremental.

All completely missing the point.

Meanwhile, the 3% who get it aren't just working faster. They're offering services that literally could not exist without AI. They've become uncompetable because they're not competing in the same game anymore.

This isn't productivity theater. This is business model disruption, and it's happening whether you participate or not.

The data is clear: businesses leveraging AI for capability creation, not just task automation, are seeing 4x higher profit margins and 67% better client retention than their "AI-assisted" competitors.

So the question isn't whether AI will transform your industry. It's whether you'll lead that transformation or get trampled by it.

Today we're exploring what becomes possible when you stop using AI to optimize yesterday's playbook and start using it to write tomorrow's.

Onward and upward,


Chris


3 Power Prompts

Prompts That Actually Work

1. The "Impossible Before AI" Prompt

Instead of: "How can AI help with this existing process?"

Use this:

You're a business strategist who helps entrepreneurs identify entirely new revenue opportunities that AI makes possible for the first time. I run [describe your business type] and serve [describe your customers].
What services could I offer that would be genuinely impossible without AI? Think beyond "faster" or "cheaper" versions of what I already do. What capabilities can I now deliver that didn't exist two years ago?
Focus on problems my customers face that require continuous monitoring, real-time analysis, or processing massive amounts of data that no human could handle manually.

Why it works: Forces breakthrough thinking instead of incremental improvements.

Key takeaway: Stop asking "How can AI help me do what I already do?" Start asking "What can I now do that was impossible before?" That's where the real money lives.

Before/After Example:

  • Before: "Use AI to write proposals faster"
  • After: "Offer 24/7 market intelligence that automatically alerts clients when competitors change pricing, launches new products, or shifts strategy. Provide personalized business forecasting that updates daily based on industry trends, local market conditions, and their specific business data."

2. The "Revenue Architecture" Prompt

Instead of: "How do I price this AI-enhanced service?"

Use this:

I'm a [your business type] who just developed an AI capability that [describe what it does for clients]. Traditional hourly billing doesn't capture the value this creates.
Help me design pricing that reflects the outcome value, not the time saved. Include recurring revenue models where the AI gets better over time, premium tiers for different service levels, and pricing that clients can easily justify to themselves.
What specific metrics should I track to prove ROI, and how do I make this defensible against competitors who might copy the surface features?

Key takeaway: AI services create ongoing value, not one-time deliverables. Price for the outcome and the peace of mind, not the hours saved.

Before/After Example:

  • Before: "Charge $150/hour for AI-assisted consulting"
  • After: "Monthly intelligence subscription: $2,500 for continuous monitoring + quarterly strategy updates. Premium at $7,500 includes weekly optimization recommendations + monthly strategy calls. ROI justification: prevents one costly mistake worth $50K+ annually."

3. The "Competitive Moat" Prompt

Instead of: "How do I stay ahead of competitors using AI?"

Use this:

I've built [describe your AI capability] for my [business type]. My competitors will eventually copy this approach. Help me create sustainable advantages that get stronger over time, not weaker.
What data advantages can I build where serving more clients makes my AI better for all clients? How can I create switching costs that make it expensive for clients to leave? What expertise barriers can I establish that make it hard for competitors to replicate my results?

Design defenses that compound with scale and time rather than erode.

Why it works: Builds business moats instead of temporary feature advantages.

Key takeaway: Your AI advantage expires the moment competitors copy your tools. Your data advantage and client learning loops? Those compound forever.

Real Example: A local HVAC company built an AI system that learns each building's unique patterns. The more buildings they service, the better their predictive maintenance becomes.

Competitors can copy the AI tools but can't replicate five years of building-specific learning data.

Weekly AI Win

Stop Chasing Clients

The Problem: Our client, Sarah, runs a digital marketing agency with one employee. Great at getting results, terrible at keeping clients long-term. The issue? Clients saw her as an expense, not an investment. They'd hire her for a campaign, see good results, then disappear until their next crisis.

Classic small business trap: doing great work that clients don't value until they need you again.

The Breakthrough: Instead of running campaigns, Sarah started providing continuous market intelligence. Her AI system now monitors competitors, tracks industry trends, and alerts clients to opportunities before their competitors spot them.

What She Built:

  • AI monitoring system that tracks 50+ competitors across social media, pricing, and content strategies
  • Automated weekly reports showing what competitors are doing and what clients should do about it
  • Opportunity alerts that ping clients when market conditions create openings

The Implementation: Built a simple system using AI tools and automation. No coding required. Took her three weeks to set up, now runs automatically.

The Prompt That Changed Everything: "You're monitoring [client's industry] for competitive intelligence. Analyze recent competitor activities, pricing changes, and market trends. Identify three immediate opportunities my client should act on this week and explain why timing matters."

The Results:

  • Revenue jumped from $8K/month (project-based) to $23K/month (retainer-based)
  • Client retention went from 6 months average to 2+ years
  • Clients now see her as their competitive advantage, not their marketing vendor
  • She works fewer hours because the AI does the heavy monitoring

The Lesson: Stop selling what you do. Start selling what you know before anyone else knows it.

Sarah didn't get better at Facebook ads. She became the person who tells clients what Facebook ads their competitors are running before they go live. That's the difference between being a vendor and being indispensable.

Your Takeaway: Whatever industry you're in, there's information your customers need continuously that they're currently getting sporadically or not at all. Build the AI system that delivers it, and you've just created a recurring revenue stream that competitors can't easily replicate.

Trend Watch

You're About to Get Disrupted

Your Industry Is About to Get Disrupted (And You Can Be the Disruptor)

Here's what's happening: Small businesses are accidentally building the future while big companies debate AI strategy in conference rooms.

A plumber in Phoenix built an AI system that predicts which water heaters will fail before they break. A local accountant created AI that monitors tax law changes and automatically flags opportunities for existing clients. A pest control guy developed AI that identifies infestation patterns before bugs show up.

These aren't AI companies. They're AI-native businesses. And they're eating everyone else's lunch.

What Makes You "AI Native": Your business literally couldn't exist without AI doing the heavy lifting. You're not just faster or cheaper. You're offering something that was impossible three years ago.

The New Economics:

  • Old way: Trade time for money, hit capacity limits, hire more people
  • New way: AI scales your expertise infinitely while you sleep

Real Examples That Matter:

  • HVAC contractor monitors 500+ buildings continuously, predicts failures weeks early
  • Marketing agency tracks every competitor move across 20 industries in real-time
  • Insurance agent provides instant risk assessments using weather, crime, and economic data
  • Landscaper uses AI to predict lawn problems and schedule maintenance automatically

The Brutal Truth: While you're wondering if AI will help your business, someone in your market is building an AI-native version of what you do. They'll offer continuous service where you offer periodic visits. Predictive solutions where you offer reactive fixes. 24/7 monitoring where you offer scheduled check-ins.

Your Wake-Up Call: Stop asking "How can AI help my current business?" Start asking "If I started my business today with AI built in from day one, what would it look like?"

You're Ready for This If:

  • Customers need your expertise continuously, not just when they call
  • You could systematize your knowledge and scale it beyond your personal capacity
  • Problems in your industry develop gradually and predictably (most do)
  • Your clients would pay for prevention over cure

What's Coming (Whether You're Ready or Not):

  • Next 6 months: AI-native competitors emerge in every local market
  • Next 12 months: Traditional service providers start losing clients to "always-on" alternatives
  • Next 18 months: Customers expect continuous monitoring as standard service

Your Move:

  1. Pick one service you provide periodically that customers actually need continuously
  2. Build the AI system that delivers that service 24/7
  3. Price it as continuous value, not hourly work
  4. Scale without hiring as the AI handles the monitoring and analysis

The Bottom Line: The businesses winning tomorrow aren't using AI to do today's work faster. They're using AI to do work that was impossible yesterday.

Your choice: Be the disruptor or get disrupted. But sitting still isn't an option anymore.

Training Spotlight

Build Services That Didn't Exist

How to Build Services That Didn't Exist Last Year

The Reality: You're probably using AI to do your current work faster. Your future competitors are using AI to do work that was impossible before AI existed.

The Framework: Three simple questions that separate winners from wishful thinkers.

Question 1: "What Would I Do If I Never Slept?" List everything you'd monitor, analyze, or optimize for clients if you had unlimited time and attention. That's your AI opportunity list.

Example: A local contractor would monitor every job site 24/7 for safety issues, weather impacts, and supply delays. AI makes this possible. Competitors charging hourly can't compete with always-on monitoring.

Question 2: "What Do Clients Need Daily That I Deliver Monthly?" Find the gap between how often clients need something and how often you can practically deliver it.

Example: Restaurant owners need daily sales analysis and competitor tracking. Most consultants provide monthly reports. AI delivers daily insights at monthly-report prices.

Question 3: "What Gets Better When I Serve More Clients?" Design services where each new client improves the service for all clients. That's your competitive moat.

Example: The more HVAC systems an AI monitors, the better it predicts failures across all systems. More clients equals better predictions for everyone.

Your 4-Week Build Plan:

  • Week 1: Pick one thing clients need continuously that you provide periodically
  • Week 2: Build the simplest AI system that delivers it continuously
  • Week 3: Test with 2-3 existing clients (free trial)
  • Week 4: Price it as ongoing value, not hourly work

The Pitfall That Kills Most Attempts: Building AI that makes you faster instead of AI that makes you irreplaceable.

Faster gets you incremental improvement. Irreplaceable gets you premium pricing and long-term contracts.

Your Competitive Advantage Expires in 12 Months: Every AI tool you can use, your competitors can use too. But the data you collect and the systems you build while they're still figuring out ChatGPT? That's your moat.

Question of the Week

Don't Scare Away Customers

Hey Chris: "How do I add AI without scaring away my current customers?"

This week's question comes from Tom, who runs a local marketing agency and is terrified his 65-year-old biggest client will fire him if he mentions the word "artificial intelligence."

Tom's Real Fear: "If I tell Mrs. Henderson I'm using AI, she'll think I'm replacing personal service with robots and take her $8K monthly retainer to my competitor who still does everything 'the old-fashioned way.'"

The Truth: Mrs. Henderson doesn't care about your process. She cares about results. The problem isn't AI. The problem is how you talk about it.

The Smart Play: Don't mention AI. Just deliver better results.

What Tom Actually Did:

  • Kept doing quarterly strategy meetings (what Mrs. Henderson expects)
  • Started including "enhanced competitive analysis" in his reports (AI-powered, but she doesn't need to know that)
  • Added weekly email updates about her industry trends (takes him 5 minutes with AI, looks like hours of research to her)

Three months later: Mrs. Henderson increased her budget to $12K because Tom's insights were "so much more thorough than before."

The Lesson: Lead with outcomes, not technology. Your clients don't buy AI. They buy better results, faster turnaround, and insights their competitors don't have.

Your Transition Strategy:

  1. Keep doing what works (don't fix what isn't broken)
  2. Add AI behind the scenes (better research, faster analysis, deeper insights)
  3. Let results speak for themselves (clients will notice the improvement)
  4. Gradually reveal the advantage (once they're hooked on better results)

The Punchline: While you're worried about scaring away traditional clients, your AI-enhanced competitor is stealing them with better service they can't explain.

Stop overthinking it. Start delivering it. Your clients will thank you for the results, not interrogate you about the process.

Featured Solution:

The Smartroad AI Business Blueprint

Who This Is For:

Business owners


What You Get:

An AI-powered growth system tailored to your business


Delivery:

Download now, deploy today


Complexity Level:

Beginner-friendly (no PhD in prompt engineering required)

Most growth strategies fail because they're built for someone else's business. This blueprint reverse-engineers your specific goals, constraints, and market reality into a custom AI strategy that works from day one. No generic advice, no theoretical frameworks, just a system designed to increase your revenue, slash your workload, and give you back control.

Coming up next week!

AI Systems:

Systems that work for your team vs. the ones that die when you leave.


Plus:

How to build competitive advantages that competitors can copy your tools but never replicate your results.


And...

The "expertise extraction" method that turns individual AI superpowers into company-wide capabilities.


On Monday:

Enjoy your Labor Day! 🇺🇸


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I make AI simple, profitable, and practical for business owners. I cut through the hype to give you strategies that actually get customers, save time, and grow profits.


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